The FSK Lookbook

Direction one

Campaign. Hot pink, gloss, hard light.

For advertising, social and anything that has to stop a thumb. High contrast, saturated ground, a hard specular edge on the gold. This is the direction the shop is built in.

FSK Pink powder on vivid pink — Pink · 8oz

FSK Shimmer Pink powder on vivid pink — Shimmer Pink · 8oz

FSK Nude powder on vivid pink — Nude · 8oz

FSK monomer in four sizes — Monomer · 50ml to 1 litre

The FSK starter kit laid out — The starter kit

FSK gold cuticle cutters — Cuticle cutters

Direction two

Editorial. Warm light, stone, quiet.

For print, packaging and the shelf. Soft directional daylight, warm neutral ground, the gold reading as brass rather than mirror. Same products, a different register entirely.

FSK acrylic powder in warm editorial light on stone — The pot, warm light

FSK monomer in a frosted bottle with a gold cap — The bottle, frosted finish

FSK gold engraved nail tool on marble — The tool, engraved

Both directions come from one set of brand rules: the mark, the gold, the type and the black. That is what makes them recognisable as the same brand while looking nothing alike. It is also what stops every new photograph turning into a fresh argument about what the brand looks like.

The shelf is ready when the real bottles are.

These are brand mockups, built to show the system working. Once the real packaging is in hand it is photographed to these two directions and drops straight into the same slots.

Back to the shop The starter kit